How it is helping small businesses in marketing?
Small Businesses which deals with large number of consumers are using SMSGupShup successfully. They use this service to broadcast their deals, schemes, updates etc and lowers down their cost of communication.
Taking an example of Chain-based company, before using this service they usually send schemes updates of their product to all the customer spread widely in the country by regular post which cost around 5 bucks for each customer. Now they are using SMS based group, by using which they not only saves 5 bucks per customer but also updated everyone within few minutes. So it is actually making a business grow by cutting cost.Few Suggestions for this Service on the basic of my experience with it
- Filter SMS with vulgar words, slang etc or introduce a way out to avoid such SMS to every group member by conforming his/her approval.
- Devise a mechanism to send user created pic unlike your own pre-cooked gallery.
- Connect it with major social networks like Orkut, Facebook etc and expand your connectivity with others IMs like Yahoo.